Federal Realty, LLC, Primestor Development, Inc., Azalea Joint Venture, LLC, and RED Development, along with any of their subsidiaries and affiliates (referred herein collectively as “Federal Realty West”) are committed to protecting your privacy. The information that you provide to Federal Realty West (sometimes referred to as “we”, “us” or “our”) is utilized in order for us to (among other things) provide you with the highest level of customer service reflective of the quality of our brands.
This Privacy Policy (“Policy”) applies to our offline and online data collection practices, including when you visit the websites of any of our California properties, including but not limited to the locations identified in Appendix A and any applicable websites identified in Appendix A (referred herein as the “California Property Sites”), when you inquire about our services, when you subscribe to any of our California Property Sites mailing lists or when you engage with us via email or on social media, and when you visit any of our properties as identified in Appendix A.
We may update this Policy from time to time, as specified in the “Changes to This Privacy Policy” section below.
California state law confers certain rights relating to personal information to its residents. If you are a California resident, please also see our California Consumer Privacy Section in this Policy located here.
Please review this Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form or using our Site. Whenever you submit personal information to us, you consent to the collection, use, disclosure, transfer, and storage of that information in accordance with this Policy.
All personal information may be used for the purposes stated in this Policy. We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form.
We collect personal information using the following methods: 1) from you when you voluntarily provide it, including online when you visit our website, or when you interact with us in any other manner; and, 2) using automated technology, including when you visit our California Property Sites or interact with our electronic advertisements or communications. To see a complete list of what we collect and how we use this data, please see our Annex 1.
Federal Realty (West) collects Personal Information, such as your email address, name, address, or telephone number based on your communications with us including submission of forms on the California Property Sites and communications via email, telephone call, and other electronic messages.
At certain locations, Federal Realty (West) utilizes Automated License Plate Recognition (ALPR) to collect license plate numbers of visitors who use the parking services. Federal Realty (West) uses this information to facilitate payments for parking and to identify the number of parking spaces available. For additional information, please see our Automated License Plate Recognition (ALPR) Usage and Privacy Policy (Santana Row).
When you visit our California Property Sites, we collect information about you through your browser, computer hardware and software. This information can include your IP address, device ID, browser type, domain names, access times and dates, number of clicks, pages viewed, one or more cookies (as described below) that may uniquely identify your browser, and referring website addresses. This information is used by Federal Realty (West) for the improvement of our California Property Sites.
Federal Realty (West) collects sensitive personal information, including your video or photographic images on our security feeds if you enter any of the physical locations on our Properties as set forth in Appendix A. To see a complete list of what and how we collect and how we use this data, please see our Annex 1.
We use Personal Information of customers for a wide range of purposes, including:
We disclose Personal Information you provide to consultants, service providers, and contractors that we use to support our business and operations who have agreed to keep the information confidential and use it only to provide the applicable service(s) such as vendors that help us communicate with you, vendors that host our website and data, security and fraud detection vendors.
We disclose Personal Information to third parties we work with who help us gather information from you and communicate with you including entities that provide sweepstakes/contests sponsorship, social media companies, and companies providing data analytics.
We may disclose Personal Information to outside parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our (or others’) rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; or in connection with disciplinary actions/investigations.
We may disclose Personal Information to third parties in connection with the sale, assignment or other transfer of the business of our website or the sale, assignment, merger, reorganization or other transfer of our brand or company.
As you access or use our California Property Sites, we and/or third parties may collect information using cookies, web beacons, pixels, and navigational and location data collection (clickstream, log files, server logs) for the purposes described in this Policy. Such automated technologies further help us to keep track of your interactions with our website and provide you with a more customized experience.
To find more information about cookies please visit www.allaboutcookies.org. Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use. By disabling cookies, you won't be able to enjoy the convenience provided by our customization.
Some of our California Property Sites and/or third parties including service providers on our behalf may use cookies, web beacons and other similar technology, to collect information for the purposes described in this Policy including analytics, monitoring performance, and improvement of our online services (traffic, errors, page load time, popular pages, etc.).
Google Analytics: We use Google Analytics to understand how our website, services, and products perform, and how you use them, and to serve you with ads on third-party websites and social networking sites on Google. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/. To opt of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/.
Meta Pixel: We use Meta Pixel to understand how our website, services, advertisements, and products perform and how you use them, and to serve you with ads on third-party websites including on Facebook. To learn more about how Meta uses your data please visit https://www.facebook.com/privacy/explanation or log on to your Facebook account and access your settings. To understand more about Facebook advertising and manage your preferences please visit https://www.facebook.com/about/ads.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies on third party websites or which are covered by such third parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.
You can also opt out from companies like Google, Meta and other participating companies through the Digital Advertising Alliance in the USA: http://www.aboutads.info/choices/. You can also opt out of participating companies from the Digital Advertising Alliance of Canada in Canada: http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe: http://www.youronlinechoices.eu/, or opt out using your mobile device settings.
We will retain your personal information (collected through offline and online methods) for as long as it is necessary for the purposes described in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. For more information regarding retention of personal information, see Annex 1.
We may make available third party applications through our Site and social media applications for your use. Links to such applications, any other websites included in this Site or links on our social media accounts operate with privacy policies beyond our control. Unless otherwise indicated, once you have left our Site or our social media account, all use of information you provide is governed by the privacy policy of the other website’s or social media account's operators. We are not responsible for any transactions that occur between you and a third-party website or social media account.
We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children (under the age of 18) are not eligible to use the Website or utilize our Wi-fi services unsupervised. We ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website, Wi-fi services, or engage in our social media accounts. If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.
This Policy and our privacy practices will be subject exclusively to the laws of the State of California, United States of America. We make no representation that this Policy and its practices comply with the laws of any other jurisdiction.
If you have any questions or concerns about this Policy, please contact us at dataprivacyWC@federalrealty.com.
This Privacy Rights Act Notice (“Notice”) provides additional information to California residents whose Personal Information is collected by us pursuant to California law, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). If you are not a California resident, this Notice does not apply to you. Please visit our Privacy Policy (“Policy”) here for more information. Any capitalized terms undefined in this Notice have the same definition as the Policy.
We collect the categories of personal information about California consumers as described in Annex 1 to this Notice. To review these categories click here.
If you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship, we collect the contact information you provide to us, including name, phone number, address, email address and other contact and relationship information consistent with your role in facilitating that business relationship. We use that information for internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. We do not disclose that information outside our business relationship without your consent. See Annex 1 for more details.
We have sold or shared the following categories any personal information for a business or commercial purpose in the preceding 12 months:
We have disclosed the following categories of personal information for a business or commercial purpose in the preceding 12 months:
We do not knowingly sell the personal information of individuals under 16 years of age without affirmative authorization.
For details regarding the categories of third parties with whom we have shared, sold, or disclosed personal information, please see Annex 1
You have the right to request that we disclose personal information we collect about you.
To make a request for any of the information set forth above (a “Request to Know”), please submit a verifiable consumer request pursuant to the instructions below. You may make a Request to Know twice within a 12-month period. We will acknowledge your Request to Know within 10 days and will attempt to respond substantively within 45 day, but may need up to 90 days to complete your request.
The Request to Know must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request. If we cannot verify your identity, we will not be able to respond to your request.
You can make a Request to Know the personal information we have about you in the following ways:
Once we receive your Request to Know, we will begin the process to verify that you are the person that is the subject of the request (the “Verification Process”). The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. You will be asked to provide us with two or three pieces of information that will help us to verify your identity.
We collect and use Sensitive Personal Information as set forth in Annex 1.
We do not collect or process sensitive personal information for the purpose of inferring characteristics or for any purposes other than those set forth in Regulations Section 7027(m).
You have the right to request the deletion of your personal information collected or maintained by us (“Request to Delete”), subject to certain exceptions permitted by law.
To make a Request to Delete, please submit a verifiable consumer request pursuant to the instructions below. We will acknowledge your Request to Delete within 10 days and will attempt to respond substantively within 45 days but may need up to 90 days to complete your request.
The Request to Delete must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request. If we cannot verify your identity, we will not be able to respond to your request. Additionally, as permitted by law, if the information requested to be deleted is necessary for us to maintain, we will not be able to comply with your request. We will notify you if this is the case.
You can make a Request to Delete in the following ways:
Once we receive your initial request to delete and your separate confirmation to delete, we will need to verify that you are the person that is the subject of the request (the “Verification Process”). The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. You will be asked to provide us with two or three pieces of information that will help us to verify your identity.
We will retain correspondence, documents and information related to any Request to Know, Request to Delete, or Request to Opt-Out for 24 months as required by law.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, which are covered by such third-parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third-parties to learn about their privacy practices.
You have the right to request that we rectify inaccurate information about you.
To make a Request to Correct, please submit a verifiable consumer request pursuant to the instructions below. We will acknowledge your Request to Correct within 10 business days and we will attempt to respond substantively within 45-90 days.
You can make a Request to Correct in the following ways:
Once we receive your request to correct, we will need to verify that you are the person that is the subject of the request through the Verification Process.
We will review all information provided by you to us, to determine whether the information is inaccurate. We reserve the right to delete the information instead of correcting if such deletion does not impact you or you consent to the deletion.
We will inform you of our decision to deny or grant your request.
We will retain correspondence, documents and information related to any Request to Correct for 24 months as required by law.
You have the right to opt-out of the sale of your personal information. As explained in the chart in Annex 1 of this Policy, we and our third-party partners, such as social networking sites and advertising companies, share your data in order to serve you with ads tailored to your preferences across various platforms. This type of sharing may be considered a “sale” under the CCPA. You can control the information shared about you and request an opt-out.
You can make a Request to Opt Out in the following ways:
We honor opt-out preference signals that you enable, including a Global Privacy Control. Opt-out preference signals are plug-ins available in certain browsers that signal to websites you visit of your preferences to opt out of the sale and sharing of certain personal information. In order to process your request through an opt-out preference signal, you must use a browser supporting the preference signal. If you choose to use an opt-out preference signal, you will need to turn it on for each browser and each device you use. If you have enabled an opt-out preference signal device from your browser, we will not sell or share your personal information without first seeking your explicit consent.
In addition to the above options to opt out of the sale or sharing of your information under the CCPA as described above, you have controls and choices with respect to collection and use of your information by third- parties. These are summarized for you below. We do not control or maintain opt-out mechanisms for third-party companies and are not responsible for their operation.
Google Analytics: We use Google Analytics to understand how our website, services, and products perform, and how you use them, and to serve you with ads on third-party websites and social networking sites on Google. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/. To opt of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/.
Meta Pixel: We use Meta Pixel to understand how our website, services, advertisements, and products perform and how you use them, and to serve you with ads on third-party websites including on Facebook. To learn more about how Meta uses your data please visit https://www.facebook.com/privacy/explanation or log on to your Facebook account and access your settings. To understand more about Facebook advertising and manage your preferences please visit https://www.facebook.com/about/ads.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies on third party websites or which are covered by such third parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.
Cookies
As explained in our “How We Use ‘Cookies’ and Other Technology” section, some of our California Property Sites may use cookies. If the site uses Cookies, you can opt out of cookies using your browser.
Please Note:
You may still receive ads from us that are not tailored to your interests.
We do not engage in automated decision making with respect to your personal information.
You have the right not to receive discriminatory treatment for exercising your privacy rights conferred by the California Consumer Privacy Act, including by exercising the rights specified herein.
From time to time, certain properties of Federal Realty (West) may provide financial incentives to consumers who elect to participate in these programs and, in connection with such programs, allow us to collect and retain certain personal information, such as Identifiers (e.g., your name, email address, or phone number), and Commercial Information (e.g., your purchase history). These incentives may result in differences in the prices of our products offered to consumers (e.g., discounts and other promotions). For example, the financial incentives we may provide include discounts based upon purchase activity or other periodic discounts for promotional purposes.
The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer.
Participation in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions, or contact us using the contact information below.
Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases.
We will retain your Personal Information for as long as it is necessary for the purposes set out in Annex 1 and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
You may designate an authorized agent to make a request on your behalf under the California Consumer Privacy Act.
In order to allow an authorized agent to make a request on your behalf, please email us at dataprivacyWC@federalrealty.com to provide your written request and consent to an authorized agent.
When your authorized agent makes a request related to your personal information, we will require the agent to provide the above written permission. We may also require that you verify your own identity directly with us at the time such a request is made.
Because there are not yet common, industry accepted “do not track” standards and systems, our website does not respond to Do Not Track signals. In addition, we may allow third-parties to collect personal information from your activity on our website, as described in the “Information Collection and Use” section above.
Although we do not disclose to any third-parties for their marketing purposes any personal information, California residents are entitled to receive the following disclosure information under California law:
Under California Law, California residents have the right to request in writing from businesses with which they have an established business relationship, (1) a list of the categories of personal information, such as name, address, email address, and the type of services provided to the customer, that a business has disclosed to third-parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third-parties' direct marketing purposes, and (2) the names and addresses of all such third-parties. We will respond to such written requests within 30 days following receipt at the email or mailing address specified below under “Contact Us”. If we receive your request at a different email or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are required to respond to each customer only once per calendar year.
We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children (under the age of 18) are not eligible to use the Website or utilize our Wi-fi services unsupervised. We ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website, Wi-fi services, or engage in our social media accounts. If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.
This Policy may be revised from time to time for any reason. If this Policy changes, the revised policy will include a new effective date, and we will notify you of such changes by posting the revised policy on this page. Be sure to check the Policy whenever you submit personal information to us.
For information and questions about the use of your personal information or this California Consumer Privacy Section or your rights under California law, you may contact us at dataprivacyWC@federalrealty.com.
See our full Privacy Policy here
See California Privacy Rights here
| Category | Examples | Collected From | Purposes | Disclosed to | Sold or Shared | Retention Period |
|---|---|---|---|---|---|---|
| Personal Identifiers | Name, mailing address, telephone number, email address, license plate number. | You when you visit a Property Site (including your online activities on our each Site), enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our California Property Sites, or communicating with via phone or email or other methods; your license plate when you enter our California Property Sites; when you use the WiFi on any of our California Property Sites; or when you provide it to us on a Property Site for any reason including renting out wheelchairs or strollers. |
To improve our products, services, Site, and social media;
To provide you with a customized user experience; To send promotional communications or offers regarding our products and services (unless you have requested that we not send such communications); To authenticate your account credentials and identify you, as necessary to log you in and/or ensure the security of your account; To process payment for parking; For marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
Consultants, service providers, and contractors that we use to support our business and operations (e.g., hosting or operating our Site, data collection, reporting, ad response measurement, Site metrics and analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services;
Third-party payment processors, including in connection with transactions where we require credit or debit card account information such as credit or payment card account information (including card number, expiration date, and security code); Third-party companies we work with who help to gather information from you or help us to communicate with you, including for purposes of data analytics; Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; |
No | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Biometric Information | Photographs and videos | Your in-person visit to our premises including but not limited to our storefronts |
To maintain and preserve the safety of our guests, premises, property,
Improve our premises and your customer experience; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests. | No | We will retain any images and videos secured on the feeds for approximately a month before it is automatically overridden, and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Internet/Network Activity | IP address, your device information, domain name, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicks, transactions entered into and site-navigation patterns. |
Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your use of our services, your online activity on our Site, and on our social media channels or through our third-party sources.
Third-party sources include third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. |
Analyze and track usage of our services and products including our Site and social media accounts;
Determine the popularity of our products, Site, and services; Improve our Site, services, and products; Provide you with a customized user experience; To send promotional communications or offers including invitations to events, taking surveys, and participating in promotions (unless you have requested that we not send such communications); For other marketing, research, legal, and other business purposes; and |
Consultants, service providers, and contractors that we use to support our business and operations;
Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Martinelli’s or its affiliates including any negotiation thereof. |
Yes. If you will like to opt out, please click here to disable your analytics settings. | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Business-to-Business (“B2B”) Information | Name, phone number, address, email address and other contact and relationship information consistent with your role in facilitating the business relationship. | You, if you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship. | For internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. | We do not disclose B2B Information outside our business relationship without your consent. | No | We will retain your B2B Information for as long as it is necessary to fulfill the purposes outlined in this Policy and as otherwise needed to comply with applicable law and internal company policies. |
| Name | Location | Website |
|---|---|---|
| California | ||
| 1700 4th Street | 1700 4th Street Berkeley, CA 94710 |
N/A |
| Azalea | 8653 Atlantic Avenue South Gate, CA 902890 |
N/A |
| Bell Gardens Marketplace | 6801 Eastern Ave. Bell Gardens, CA 90201 |
N/A |
| Crow Canyon Commons | 3181 Crow Canyon Place San Ramon, CA 94583 |
N/A |
| East Bay Bridge | 3838 Hollis Street Emeryville, CA 94608 |
N/A |
| Escondido Promenade | 1200 Auto Park Way Escondido, CA 92029 |
https://shopescondidopromenade.com/ |
| Freedom Plaza | 9901 S Alameda Street Los Angeles, CA 90002 |
https://freedomplazawatts.com/ |
| Grossmont Center | 5500 Grossmont Ctr Dr. La Mesa, CA 91942 |
https://oldtownlosgatos.com/ |
| Hastings Ranch Plaza | 3801 E Foothill Blvd Pasadena, CA 91107 |
N/A |
| Hollywood Boulevard | 7001 Hollywood Blvd Los Angeles, CA 90028 |
N/A |
| Kings Court | 720 Blossom Hill Road Los Gatos, CA 95032 |
N/A |
| Los Jardines | 6810 S. Eastern Avenue Bell Gardens, CA 90201 |
N/A |
| Old Town Los Gatos | 50 University Avenue Los Gatos, CA 95032 |
https://oldtownlosgatos.com/ |
| Olivo at Mission Hills | 10310 Sepulveda Blvd Mission Hills, CA 91345 |
N/A |
| Plaza Del Sol | 1832 Durfee Avenue South El Monte, CA 91733 |
N/A |
| Plaza El Segundo | 700 S Sepulveda Blvd El Segundo, CA 90245 |
https://shopwestgatecenter.com/ |
| San Antonio Center | 696 Showers Drive Mountain View, CA 94040 |
N/A |
| Santana Row | 377 Santana Row San Jose, CA 95128 |
http://www.santanarow.com/ |
| Sylmar Towne Center | 12652 Glenoaks Blvd Sylmar, CA 91342 |
N/A |
| Tanner Market | 150 W Colorado Blvd Pasadena, CA 91105 |
N/A |
| The Point | 850 S. Pacific Coast Highway El Segundo, CA 90245 |
https://thepointsb.com/ |
| Third Street Promenade | 1202 3rd Street Promenade, Santa Monica, CA 90401 |
N/A |
| Village Square | 5706 Florence Ave Bell Gardens, CA 90201 |
N/A |
| Westgate Center | 1600 Saratoga Ave San Jose, CA 95129 |
https://shopwestgatecenter.com/ |